Time email messages to align with new beginnings.The start of fourth quarter of the year (e.g., Q4 is here, and it’s a great time for catch-up contributions)īack to School week (e.g., The school year is starting help children by donating school supplies) Īfter a birthday (e.g., You’re one year older! As you start this new year, a regular donation to our hospital will help many others be healthy for years to come.)īelow are a few other ways to incorporate the fresh-start effect in your designs. Make it easy to donate and show how contributions are used.ĭay after deadline to file taxes (e.g., With tax day behind you, do even better next year and start saving for retirement today) Low minimum investment Easy account management Goal: Support a cause that is personally meaningful.Īspirational behavior: Donate at least $X during the year, or volunteer Y hours. Highlighting a new beginning reminds people that time has passed they can start fresh and work towards their goals.Īspirational behavior: Commit to saving $X per month for retirement.
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